Social Designers 24 hour brief - set by Social Chain

Brand a plunger

Plungers are solely functional items that are out of sight in a consumers home. With this in mind, I wanted to turn a plunger into a trendy DIY product that a home owner would be proud to have on display. I achieved this through personifying plungers and moving them into the market of desirable household items, that situate themselves in fashion conscious homes. 
The tone of voice for Plungo is jolly and jokey, bringing a personable touch to a consumers relationship with their plunger.

The Brand
Inspired by the garish colours and bold typography on similar house-hold DIY and cleaning products, I took these elements and modernised the overall look. In turn, making Plungo’s brand stand out as a contemporary product amongst its fellow cleaning materials.